Quiz 4

After the deep-water oil spill caused by British Petroleum (BP) in April of 2010, the image of the oil business (especially that of BP) was deeply tarnished. Starting in September of 2010, British Petroleum began releasing public service announcements about locals effected by the oil spill, and how BP "made things right". While one of the purposes of this campaign was to show people that it was safe to go back to the waters of the Gulf of Mexico, its main agenda was revamping BP's public image.
These advertisements, while effective because they target the individual are very illegitimate because they don't tell the whole truth. There are still thousands of workers who are now jobless, and poor due to the oil spill. Below are a few examples of these advertisements made by BP. Anyone can make their own judgment on these videos, however I find it pretty hard to see right through the phoniness of it all. While this strategy may be the best idea for British Petroleum, it will never be forgotten that this is the same company that harmed the gulf. This makes these advertisements somewhat of a waste of time. A better idea for British Petroleum would be to financially back a more local conservation group working to protect those effected by the oil spill.