The Sea Shepherd Conservation Society

The Sea Shepherd Conservation Society is a group that operates in Antarctica. Their purpose is to stop Japan's whaling operations. For quite a while, Japan has been killing whales "for scientific purposes." Recently, the Japanese government has suspended their whaling operations as a result of the efforts of the Sea Shepherd Conservation Society. The Sea Shepherd Conservation Society successfully used an unusual media campaign strategy to spread word of their cause. Unlike traditional activist group who attempt to gain media exposure through protests or rallies, the Sea Shepherd Conservation Society was featured in a running series on Animal Planet called Whale Wars.