Quiz 2 Part 1

In this first advertisement, we see AT&T try and construct the belief that if you do not posses a fast smart phone on the AT&T network, life will pass you by and you will be left in a miserable lonely life. "Every second counts" is what the commercial tries to sell you.

I remember when I first saw this ad, I was very upset. Here's a struggling dancer with an AT&T phone and one without an AT&T phone. Using the split screen convention, the advertisers lets us instantly see how horrible the dancer's life becomes just because her non AT&T phone was a few seconds slower. AT&T has come out with many of these ads (a similar one can be seen here: http://www.youtube.com/watch?v=9xAJmdhQzJ4&feature=related) where they end with their new campaign slogan "Rethink Possible." This ad is an assault on the viewers emotions. Your initial reaction amy be that its a cool cyclical commercial or that it is even a cute romantic commercial, but upon further review you see that the ad is blatantly saying, "Get AT&T or be left behind." Rethink possible my ass. How about a true advertisement: overpriced and spotty network connections. The Real AT&T.

In our second ad, we turn from a romantic cyclical commercial to a commercial for the cultural fascination of vampires and werewolves. SyFy has recently remade for the states the UK BBC show Being Human. Since Twilight's unfortunate success advertisers and show writers have been trying to cash in on this supernatural phenomenon. In Being Human (the American version) you have it all, mysterious vampires, brooding werewolves, ghosts, and the typical alternative rock score. This is the commercial for the series premiere: