Quiz 2 Part 2

Through reading "No Logo" it has become infuriating to watch advertisements. I already stopped watching television almost all together thanks to the CMC major, but after reading these chapters it is crazy how exposed and controlled and how smart advertisers are. The one thing that has always been in the back of my head is, what is the future of advertisements? While I was in London over the break, I got a taste of that future. Moving posters. The Green Hornet was to be released soon in the UK and all over the tube stations there were corners that had video displays - similar to what is now popping up in malls - that show an animated movie poster or motion poster (sometimes referred to as a mopo). You can view The Other Guys' mopo here.

I have also seen mopos for the independent feature "Buried" and as previously mentioned "The Green Hornet." So, this is the immediate future for movie posters, but what about the distant future for advertisements. I've always thought of it as going something like this:

Science fiction films inspire real technological advances and quickly become science reality. I do not think that we are far off from advertisements being highly personalized such as the ones seen in the clip above.