Stephen Wright Quiz 1 Part 1

Klein discusses that the earlier form of advertising was geared towards displaying the product through its' use value, while the latter form of advertising focuses on presenting a lifestyle that is linked to the product and/or brand.

The earlier form of advertising isn't necessarily less effective than the more recent form, just more oriented on the actual use of the product. The first thing I think of when I consider this form of advertising is the various infomercials that are shown during the early hours of

the morning.A perfect example is the Shamwow, which dries spills and objects. There is no lifestyle aspect attached, making this a prime example. The ads are a bit obnoxious, but really they are just selling the product.

The latter form of advertising is best represented by the Old Spice ads from this past year. The ads were centered around "the

man your man could smell like" or something of that nature. They were putting forth an extravagant lifestyle that would be achievable through using old spice body wash and deodorant. Moreso than the product, a lifestyle was being sold, which encapsulates the latter form of advertising Klein discusses.