Quiz 2

In this Starbucks commercial we see the construction of support associated with Starbucks products. "Hank" quickly takes down a Starbucks beverage at the beginning of the video, than magically a fan section appears who follows him to work, and into the office. This video is not selling the fact that coffee in the morning will make you be more successful throughout one's day, it is saying that Starbucks coffee will be the energy you need to succeed to be a better human. The branding of Starbucks is all over this video, from the color's of the sweatshirts, to the green themed posters throughout the commercial. This tries to embed the color (hunter green) in our minds so that we automatically think of Starbucks when we see it.

In this Target commercial we are presented with professional snowboarder Shaun White riding a skateboard in a very fluid manor throughout an outdoor themed warehouse skatepark. The song being played in the background is "Dream City" by the up and coming band Free Energy. This commercial is a marketing ploy for Whites new clothing brand which he is distributing through Target. This commercial is selling the care free lifestyle that this clothing line (and Target) offer. This advertisement is directly marketed towards young "hip" people who would normally think of target as "the man" or a brand that marks a sellout. By showing a celebrity, and an indie rock song, Target is trying to re-invent themselves as "fresh" and "young".