Polyvre is a website that features specific products and allows users to create a collage of their favorite items. I personally use Polyvre for my blog, and after reading Klein's "No Logo", I am going to use it as my example!
Klein explains that branding is becoming more interactive with new media- online product placement is becoming entertaining to consumers. (Klein 40). Klein says the future of branding will be in corporate-sponsored media projects. Polyvre is a perfect example because they use promotional products and encourage consumers to use these designs to create their "original" collages. After to user has completed a collage, Polyvre lists the products they used, how much they cost, and where to find them.
With corporate-sponsored projects, new media is on the rise and opening the door for product placement in new and unique avenues.
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