Paul Bennet post 1

This video is a directly related to the part of no logo that speaks on sponsorship. Just as they have used everything else, Corporate companies, have used culture to advertise their products. In this ad diesel, advertise its new concert series and set of interviews paralleled with their brand new "Only the Brave cologne". Diesel uses the "only the brave" slogan to sponsor brand new hip hop artist, who serve as cultural icons, to show portray their only the brave lifestyle. Because they are using brand new artists, who deliver brand new styles to hip hop and culture, through their music and their fashion sense; diesel is sponsoring them to show how brave you have to be to function and be "brand new" in this society. In line with their new cologne diesel uses them creatively, to display their " only the brave" compaign.

http://www.youtube.com/watch?v=tNdcj0E1jIs&feature=related